If you have a business Facebook page and monitor the ‘how many people saw this post’ information, you will probably have seen this figure reduce from December.
Why is this?
In December Facebook announced that it would be focussing on punishing poor quality content. It states its goal is to focus on the correct content at the right time shown to the most relevant person. Its latest news feed algorithm helps to show content from pages people have liked that will interest them the most. For your business this means that not everything you share will be seen by the people that like your page. Facebook is guarding the door on that content it deems poor quality and most company pages have experienced a drop in organic reach.
What does facebook consider high quality content?
- Timely & relevant posts
- Posts from a trusted source
- Content that you would be happy to share with friends?
- Interesting content that isn’t attempting to solicit likes
- Something that doesn’t resemble a meme!
- Something that wouldn’t be reported as a nuisance on your news feed
In terms of specifics facebook has put together an algorithm that takes into account over 1000 different factors to rank post quality. Some of these indicators can be deciphered such as hiding a post or how comprehensive the profile page is.
What can I do to stay in favour with Facebook?
- Engage with your audience.
- If you haven’t monitored the reaction to your posts thus far, start now and find out what motivates your fans to ‘like’.
- Try not to solicit a particular response from your audience by avoiding strong calls to action.
- Do not use memes.
- Increase the frequency with which you post.
- Try posting in the morning, afternoon and evening and monitor the different responses.
- Post material that builds trust.
- Think about posting information that people would be interested in sharing on their news feed.
- Offer value & give give give.